Cricket dominated Indian viewership in 2023 on Amazon Fire TV: Report

The Amazon Fire TV Streaming Trends Report for 2023 revealed that Indians prioritised streaming cricket over entertainment content during both domestic and international cricket tournaments. Maharashtra, Delhi, Andhra Pradesh, Karnataka, and Tamil Nadu emerged as the top states to stream cricket on Fire TV, according to the report.

In 2023, Indian households spent an average of four hours daily streaming diverse content, including movies, shows, cricket matches, games, and music through Fire TV. Notably, a household in Delhi led with a daily streaming time of 5.4 hours in 2023, marking the highest among Indian households using Fire TV.