Covid-19 prompts Indian consumers to go digital to procure essentials, discretionary items

The coronavirus pandemic has shifted focus of Indian consumers towards digital experience and they intend to use it to procure products, including discretionary purchases, going forward as the number of infections increase, says a study.

As per Deloitte Global State of the Consumer Tracker survey, the net spending intention for India stood at 55 percent for groceries, 49 percent for household, 44 percent for medicines and 26 percent for books.

The study defined net spending intention as how consumers plan to spend over the next four weeks compared to the previous four week.

“There is also a growing trend of using online/e-commerce for the purchase of select discretionary items such as apparel (53 percent) and electronics (50 percent) over next four weeks,” the study by global consultancy firm Deloitte said.