Covid-19 lockdown: English TV unlocks all the entertainment

Mumbai: Viewership of English movies and serials on TV has surged after the nationwide lockdown was imposed on March 25, with the genre making a comeback after losing market share last year when a new tariff regime was implemented for cable and satellite TV.

English movies registered a 91% increase in viewership for the week ended April 10 from the pre-lockdown period, while for English general entertainment channels, the figure was 41%, according to BARC India data sourced from subscribers.

“The lockdown has given a significant fillip to the English entertainment genre,” said Vivek Srivastava, president – strategy and business head, English entertainment cluster at Times Network.