Covid-19 impact: Tata Sky to cut channels, packs for 7 million subscribers

NEW DELHI: Direct-to-home platform Tata Sky will cancel channels or subscription packs for about seven million subscribers from 15 June to retain them on the service as the covid-19 pandemic and the ensuing lockdowns threaten wages and income and thus discretionary spends.

The move is aimed at retaining customers with monthly billing of ₹350 or less since the company has lost over 1.5 million consumers as users struggled to pay bills or failed to renew subscriptions amid the lockdown which has led layoffs and cut in incomes.

“We would like to help our subscribers rationalise their monthly Tata Sky bill by optimising their pack or channel selection. Our analytics engine will help identify the customer segment for this purpose,” a Tata Sky spokesperson said, adding that the company will give 15 days’ notice.