Could TikTok be the next financial advisory centre?

According to a report by NextAdvisor, the platform is seeing a thriving personal finance community on it.

Among the popular contributors to this community is Humphrey Yang who goes by @HumphreyTalks, as per the report. With daily videos ranging from credit basics to cost breakdowns of popular items, he’s gained more than 8,00,000 followers in just eight months.

“I thought I could help people by making short videos on personal finance,” Yang told NextAdvisor. “There seemed to be an appetite on YouTube already, so I figured I could make it more applicable for TikTok.”

But not everyone is convinced

“How well can you address complex issues with good advice in that short a period of time?” asks John Pelletier of Champlain College in Burlington, Vermont.