Coronavirus pain for Chinese mobile handset makers may be Samsung’s gain

As China reels from the coronavirus epidemic, Korean mobile phone maker Samsung seems to be recovering some of the lost ground.

While the outbreak has forced most leading brands like Apple, Xiaomi, Oppo, Vivo, and Realme to rework their launch dates and pricing strategies, Samsung, which struggled to maintain its hold over the market last year, has taken the lead.

The data from the Bureau of Indian Standards (BIS) shows that the local unit of the Korean major has lined up nine new handset models for launch in early 2020. Among major brands, only Redmi (from Xiaomi) and LG have registered two models each since January 1 with the national standards body, followed by Motorola and Coolpad (one each).

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