Coronavirus impact: OTT and TV viewership spikes amidst social isolation

As social isolation intensifies amidst the social distancing and work-from-home measures necessitated by the coronavirus pandemic, over-the-top (OTT) and television viewership has jumped, data from companies show.

This is mainly attributed to the closure of multiplexes and other entertainment avenues across the country.

The total TV viewership across India in week 10 (week ending March 19) grew 5 per cent to 906.2 billion, from 865.9 billion in Week 9 (week ending March 13), data shared by the Broadcast Audience Research Council India (BARC India) shows. Sports and Hindi news content showed the maximum spike in viewership during this time, followed by Hindi movies, kids content and Hindi GEC, according to BARC.