Content and creativity come to the fore with Fandawm, a short video production startup

Fandawm helps content creators and short video apps break out the competitive landscape by creating a continuous stream of viral creators and buzz-worthy short video content. In a brief span of two decades since 2000, the human attention span has dropped to just 8 seconds, just one second lower than that of the notoriously ill-focused goldfish! It comes as no surprise that short video consumption is leading this transformation.

Post the TikTok ban; there have been a number of Indian apps such as MX TakaTak, Moj, Josh fighting to catch the larger pie along with Instagram Reels and newly entrant YouTube shorts.