Consumption on Netflix, Hotstar, other OTT platforms higher than cable TV

You must be living in a cave without Wi-Fi since the mid-90s if you are not aware that the internet is now powered by advertising.

As per reports, more than half the world’s population is currently active on the internet where India accounts for about 12 per cent of the total users. With this growth, Indian is ranked number two after China which accounts for 21 per cent of all internet users globally.

Technology is evolving, so is the advertising industry. The current digital world has provided us with the flexibility of consuming content anywhere anytime, across every possible medium. This is what has changed people’s relationship with television. In fact, television is now widely being used as an extension of digital medium through technologies which is the ultimate future.