Consumers moving to higher data plans, doing more digitally: EY

Nearly 33 per cent respondents said they have upgraded broadband plans for higher data packages, with 40 per cent of them going in for unlimited plans, highlighting the growing confidence to do more digitally, according to a survey by EY.

India’s data usage per smartphone has grown by over 20 per cent in the past two years, averaging 11 GB per month.

“Amid the crisis, connectivity has been the greatest enabler for social and economic engagement, leading to 20-25 per cent increase in data consumption in the past two months. Time spent on smartphone has increased nearly 27 per cent to average 4.3 hours per user per day,” the EY’s ‘Digital Consumer Survey: shaping the new normal’ said.