Consumers adapted to post-Covid reality in retail via e-commerce: Industry

Consumers have quickly responded to the changed circumstances post the COVID-19 outbreak by opting for e-commerce and omni channel services, industry leaders said on Friday.

There has been a shift in consumer behaviour in favour of digital, affecting the preferences and purchase decisions, they said at a virtual event organised by industry chamber Ficci.

The retailers are also bracing to face the changes and are innovating by using QR codes, providing more digital information at the stores and investing in digital tools, they added.

“The amount of change that happened in the last six months is tectonic and the lockdown has impacted the human and consumer behaviour,” L’Oreal India Managing Director Amit Jain said.