Consumer internet company Glance invests in Collective Artists Network

In order to further bolster its presence in the creator-driven live entertainment and commerce segment, Glance, the consumer internet company from tech unicorn InMobi, on Monday announced that it has made an investment in Collective Artists Network, a leading Indian talent management network and pop culture marketplace. The details of the deals were not disclosed.

This collaboration is expected to give Glance strategic access to India’s top creators and celebrities, while providing disruptive and sustainable monetisation opportunities for the country’s entertainment talent. Glance is already in advanced talks for partnerships with some of these celebrities and creators as a result of this investment.