Consumer groups target Amazon Prime’s cancellation process

Those who have tried ending a membership in Amazon Prime, the technology giant’s digital subscription service, may be familiar with the multi-click process: warnings that cancellation will mean losing “exclusive benefits,” and prompts to reverse course, or switch to an annual membership instead.

Consumer rights groups in Europe and the United States are now urging regulators to take action against Amazon over that Prime design feature, saying it manipulates users into sticking with paid memberships.