Consumer goods orders swell as brands bet big on festive season

Consumer goods companies across sectors are placing over 10% higher orders to manufacturers for the upcoming festive season compared to last year, signalling they are gung-ho about a revival in consumer spending by then, industry executives said.

Most companies undertake their festive season stock planning in May-June and place orders so that production can commence in June. “I feel in the forthcoming quarters…in a month or two, things are going to look up significantly,” said Atul Lall, managing director of Dixon Technologies India, one of the largest electronic products contract manufacturers.