Consolidation in entertainment will keep us riveted

All hail the coming of the world’s third big online streaming giant: Warnermedia’s merger with Discovery is upon us. Consolidation in this business is good for the couch potato, and there will be more of it to go around, globally. As a media entrepreneur, I can’t help but get excited with this action unfolding before my eyes.

Consumers worldwide were already complaining about having to subscribe to multiple services on multiple platforms to get the content that they want to watch. Somehow, no service ever seems to have enough to satisfy all. What makes this market even more complex is that its transition from cable, direct-to-home, internet protocol TV and other hardware-heavy linear delivery platforms to on-demand streaming via apps is far from complete.