Comviva partners Ooredoo Tunisia to drive customer loyalty

NEW DELHI: Comviva on Monday said it has entered into a partnership with Tunisia’s Ooredoo to help strengthen the telecom operator’s customers’ loyalty and engagement.

As a part of this engagement, Comviva will deploy its MobiLytix Marketing Studio platform supported by data science services. The platform is expected to leverage real-time customer interaction data in conjunction with a rich unified customer profile to enable real-time, contextual digital experience across all customer touchpoints, Comviva said in a statement at the Mobile World Congress 2023 (MWC23).