Competition for Ola, Uber? MoveInSync to foray into ride-hailing space

MoveInSync, a Bengaluru-based technology startup that develops transportation software and offers those as a service to large companies, is now foraying into the ride-hailing space, a segment dominated by giants like Ola and Uber. However, MoveInSync has decided to target its services only to office-goers, not the broader market.

Deepesh Agarwal, co-founder and chief executive of MoveInSync, told Business Standard that the service, to be launched in March, would be 25-50 per cent cheaper than the fares charged by Uber and Ola.

“Forget surge pricing, it is difficult even to get a cab around peak hours like 9 am,” said Agarwal. “Employees want to reach office in a predictable manner. We are solving that reliability problem.”