Communications industry leans on AI for driving revenue

Artificial intelligence and operational machine learning will transform communications fields like advertising, public relations and content creation, according to industry experts.

With implications and implementations in various fields, generative intelligence and machine learning use cases are likely to impact the $8-billion (around Rs 66,142 crore) Indian digital advertising industry, according to machine learning company Moloco’s General Manager, India, Siddharth Jhawar.