Colors to be Mumbai Indians’ principal sponsor

MUMBAI: Colors, the Hindi general entertainment channel from the Viacom18 stable, will be the principal sponsor of Reliance Industries-owned Mumbai Indians, the Mumbai franchise of the Indian Premier League (IPL).

It is important to note that Reliance Industries-owned TV18 owns a majority stake in Viacom18.

As part of the deal, players of Mumbai Indians will don the Colors logo on back of their jersey in the 12th edition of the IPL, scheduled to kickstart on March 23.