Collaborative commerce platform Oyela raises Rs 14.4 crore led by Prime Venture Partners

Collaborative commerce platform Oyela has raised Rs 14.4 crore as part of fresh funding led by early-stage venture capital fund Prime Venture Partners.

The company said it will use the funds to develop ecommerce technology, build chatbots for selling on various platforms with public profiles like Pinterest, YouTube, Threads as well as streamline the supply chain to help people set up and expand their own Instagram stores.