CoinSwitch Kuber appoints Ranveer Singh as brand ambassador

Crypto platform CoinSwitch Kuber on Friday said it has onboarded Bollywood actor Ranveer Singh as its brand ambassador.

Through this association, CoinSwitch Kuber aims to leverage Singh’s mass appeal, along with his popularity among the Gen Z and millennial customers, a statement said.

CoinSwitch Kuber and Singh will work towards highlighting the growing acceptance of crypto in India while enhancing crypto awareness and trust in this emerging asset class, it added.

The company has recently reached unicorn status in India, valued at USD 1.9 billion serving over 10 million Indian customers.

Singh will feature in three ad films for CoinSwitch Kuber’s ongoing Kuch Toh Badlega’ campaign.