Clicking towards record: India’s festival season spurs online shopping spree

Run off their virtual feet at the start of India’s festival season, e-commerce companies like Amazon and Walmart owned Flipkart are looking forward to a potentially record breaking few weeks.

Any lingering fears that inflation and higher interest rates would dampen consumers’ spirit in Asia’s third largest economy, are being rapidly dispelled.

RedSeer, a Bangalore-based consultancy, which monitors over 100 platforms covering 90 per cent of online sales, predicts virtual shoppers will spend a record $11 billion during the month to mid-November – which would be nearly 20 cent more than last year.