Click-bait digital fraud bleeding ad industry

Every one out of four clicks on online advertisements is a fraud click in India, with marketers continuing to waste budgets on such ‘organised crime’.

As more money pours into digital advertising, opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer from the advertising ecosystem.

A new whitepaper by Madison Media has found the scale of the fraud is rapidly growing, disrupting digital advertising, which is set to contribute 62 per cent to overall advertising expenditure.

Ad fraud continues to be a huge problem globally for the digital advertising ecosystem, taking $1 for every $3 spent on online advertisements, be it on a website or mobile. The cost of global ad fraud is set to top $30 billion this year.