CII, Amazon India join hands to boost MSME business

Industry body CII and Amazon India on Wednesday signed a pact to increase export potential of micro, small and medium enterprises (MSMEs) in 10 states and help them leverage e-commerce to boost domestic trade.

As part of the memorandum of understanding (MoU), Amazon India will work with the Confederation of Indian Industry (CII) to train MSMEs in 10 states into building and scaling their business in India and globally.

They will also help the enterprises leverage technology to reach out to customers in India through the adoption of e-commerce.

As part of the MoU, Amazon and CII will conduct trainings, workshops and masterclasses to enable MSMEs to sell online.

In January 2020, Amazon made three key announcements — digitising 10 million MSMEs; enabling USD 10 billion in e-commerce exports; and creating 1 million jobs by 2025.