Choice of TV channels to cost you 13-23% more: ICRA

The framework for pricing of TV channels that aims to give subscribers the right to choose what they watch and pay for, is turning out to be a liability that could force most subscribers to cough up 13-23 per cent more than what they’ve been paying for their favourite channels, a new study by ICRA said.

Increase in monthly bill

According to Ms. Sakshi Suneja, Assistant Vice President, ICRA, “Any subscriber who wishes to view two or more of popular general entertainment channels (GEC) and sports channels is likely to either witness an increase in the monthly bill by 13-23% or a substantial reduction in the number of pay channels to be viewed.