Chip shortage, supply crunch hit new brands in tough Indian laptop market

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date.

According to industry experts, the issue with smartphone makers entering the laptop category is two-fold.

The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

The other factor is that the traditional players are very strong in the consumer laptop market.