Chinese smartphone makers tweak strategy to project products as Indian brands after border clash

Chinese handset makers who command around 70 per cent of the market share in India are projecting themselves as Indian brands and selling made-in- India products to ward off any possible backlash on their sales after the Galwan violence.

Korean brand Samsung, which is a major competitor, stands to gain if consumers switch their choice on nationalistic grounds.

There have been protests by the people in various parts of the country after the face off at Galwan valley in eastern Ladakh in which 20 Indian Army personnel were killed by the PLA of China on June 15.