Chinese smartphone, electronic cos scales down marketing, advertisement

KOLKATA/NEW DELHI: Chinese smartphone and electronic companies have decided to scale down marketing and pull back advertisements at least for a week to 10 days until the border tension eases, fearing that such activity right now may backfire as #BoycottChineseProduct trends in the country.

Four senior industry executives said companies such as Xiaomi, Vivo, Oppo, OnePlus, TCL and a few others have decided to curb promotions and will review the situation after a few days. These companies have withdrawn ads from television, and reduced those on billboards, traffic signals and lamp posts, besides stopping campaigns featuring Indian celebrities on digital, social media and ecommerce sites.