Chinese retailers further discount iPhone 15

BEIJING: Major Chinese third-party retailers JD.com, TMall, and Pinduoduo are battling for customers by offering more steep discounts on Apple’s iPhone 15 just five months after launch, as the U.S. tech company suffers slowing sales in China.

The latest round of discounting comes after online retailers in October offered similar substantial discounts. Third-party retailers are also offering discounts of as much as 10% on Apple’s iPhone 14 Pro.

Apple occasionally allows partner vendors in China to offer discounts on its phones to spur demand. The iPhone 15 launch came at a time of slowing sales for Apple in China where it faces rising competitive pressure from domestic rivals like Huawei and Xiaomi.