Chinese players wholly MILK Indian smartphone brands

New Delhi: Like the famous tech acronym FAANG (Facebook, Amazon, Apple, Netflix and Google), the Indian smartphone market once had its own buzzword: MILK.

Desi smartphone players Micromax, Intex, Lava and Karbonn (MILK) ruled the roost before the Chinese invasion hit them some 3-4 years back and today, the likes of Xiaomi, Vivo, Oppo, Honor, Realme and others have completely milked them.

Check the MILK’s smartphone market share in the first quarter of 2019: Micromax at 1.1 per cent, Intex at 0.1 per cent, Lava at 1.2 per cent and Karbonn, 0.2 per cent (according to Counterpoint Research).

Xiaomi had 29 per cent, Vivo 12 per cent, Realme 7 per cent and Oppo 7 per cent in the same January-March quarter.