Chinese phone companies may spice up premium space in 2020

Aggressive Chinese smartphone companies Oppo, Vivo and Realme are set to challenge the dominance of OnePlus, Apple and Samsung in India’s premium segment in 2020, likely pushing growth in the category to the fastest ever.

Premium smartphones – those priced over Rs 30,000 – are expected to grow by 48% in 2020, according to Counterpoint Technology Market Research. Research firm TechArc expects a 30% increase in 2020.

“India’s premium segment is still at a nascent stage, contributing just 6% to the market by volume. This is still low when compared to markets like the US and China, where the premium segment accounts for 50% and 22%, respectively,” said Tarun Pathak, associate director at Counterpoint Research.