Chinese cousins help reduce 71% of Moto sales

Iconic handset maker Motorola, which is now owned by Lenovo, is losing a lot of ground in the Indian market. For the fiscal year ended March 2019, sales at Motorola Mobility India — which houses both Motorola and Lenovo smartphone brands — fell 71% year-on-year (YoY) to Rs 1,972.8 crore, as per latest regulatory disclosures.

This, analysts said, is due in part to the intense competition from Chinese rivals Xiaomi and the three brands of BBK Electronics — Oppo, Vivo and Realme.

“Motorola lost in the sales channel strategy,” said Counterpoint Technology Market Research associate director Tarun Pathak. “Realme gave a strong competition in the online segment, especially in sub $200 (Rs 14,000) segment where Motorola had its strength