Chinese cos revive ad & marketing strategies, highlight ‘Make in India’ in campaigns

Kolkata: Disengagement at the border means renewed engagement in the mainland. With Indo-China LAC tensions down a few notches, Chinese smartphone and electronics brands such as Xioami, Vivo, Haier, Oppo and OnePlus are reviving their marketing and advertising spends in India.

Senior company executives, speaking off record, said they will also be firming up product launch strategies, festive season planning and investment plans, all of which were put on hold for almost a month, after Chinese troops attacked Indian soldiers in Galwan. Vivo, Realme, Xiaomi and One-Plus are again focusing on expanding local production and highlighting “make in India” in their advertising campaigns and product packaging, industry executives said.