Chinese brands continue to dominate Indian smartphone market

The smartphone shipment data for the 2020 calendar year show that Chinese companies control two-thirds, or 75%, of the Indian market despite a growing call for boycotting their products amid the ongoing border tensions between the two countries.

“The anti-China sentiments largely subsided by the end of the year with Chinese brands holding 75% market share in 2020. During the year, we saw innovative channel strategies from leading brands due to changed consumer behaviour in the wake of Covid-19,” Counterpoint Research analyst Shilpi Jain said.