Chinese brand itel ties up with Bajaj Finserv for no-cost EMI on smartphones

With more users upgrading from feature phones to smartphones, phone makers are turning to more cost-effective plans to increase affordability and drive up sales. The sub-brand of Chinese company Transsion Holdings –itel — has tied up with insurance major Bajaj Finserv to offer smartphones at no-cost EMI and zero down payment.

Under the new scheme, itel A 25 pro, itel A48, Vision 1 (3GB) and Vision 1 PRO smartphones are available at a processing fee of ₹299 followed by four easy EMIs of ₹1275, ₹1525, ₹1750 and ₹1725, respectively. The smartphones are priced in the range of ₹5,000 to ₹7,000.

The scheme will be valid across 1200 cities with all Bajaj Finserv dealers. However, users will require a Bajaj Finserv EMI network card to avail the scheme.