China’s Xiaomi to bring smart TVs in India under Redmi brand
Chinese tech major Xiaomi will soon introduce smart TVs under the ‘Redmi’ brand in India as it looks to further expand its position in the burgeoning smart TV segment in the country.
Speaking to PTI, Xiaomi India Category Lead (Smart TV) Eshwar Nilakantan said when the company had introduced its smart TVs in 2018, its aim was to increase the smart TV penetration in the country and “democratise” the segment.
“In 2018, the penetration was 18 per cent, less than one-fifth of the TVs sold were smart and we wanted to democratise the segment like we had done for smartphones. Since then, the 18 per cent has grown to a little over 55 per cent. We have grown with the market and sold over 5 million smart TVs,” he said.