China fast-fashion retailer Temu blasts rival Shein over ‘exclusionary tactics’

Chinese e-retailer Temu said on Wednesday it has been the target of rival Shein’s “unlawful exclusionary tactics” since Temu’s U.S. launch in 2022, ramping up a feud between the fast-fashion competitors days after a lawsuit was filed.

Temu, owned by PDD Holdings, filed a lawsuit accusing Shein of violating U.S. antitrust laws on Friday. In a statement sent to Reuters on Wednesday, the company said it had to take legal measures to defend its and its merchants’ rights due to “escalating attacks” from Shein.