Chasing content, Viacom18 to make a splash with cash

Competition in the entertainment content space is likely to get more intense in the coming days with Viacom18, which recently received licence to launch nine new channels, all set to pump in crores into its digital offerings.

The company is currently building up a content behemoth to support the additional streams along with the ever-growing digital business through its video-streaming platform Voot.

“As of now, some of the investment in content is going to TV and digital. If you look at the total investment that we are making, it runs into ₹2,000-2,500 crore. Voot will be around 10 per cent of that investment,” Sudhanshu Vats, Group CEO and MD, Viacom18, told BusinessLine. “We continue to build a platform-agnostic, screen-agnostic and type-agnostic content company. Hence, we need to run faster and do many things at the same time,” Vats said.