CEOs buzz about ChatGPT-style AI at World Economic Forum

Business titans trudging through Alpine snow can’t stop talking about a chatbot from San Francisco.

Generative artificial intelligence, tech that can invent virtually any content someone can think up and type into a text box, is garnering not just venture investment in Silicon Valley but interest in Davos at the World Economic Forum’s annual meeting this week.

Defining the category is ChatGPT, a chatbot that the startup called OpenAI released in November. The tech works by learning from vast amounts of data how to answer any prompt by a user in a human-like way, offering information like a search engine would or prose like an aspiring novelist.