CEO Mark Zuckerberg welcomes Salesforce customers to WhatsApp

Meta founder and CEO Mark Zuckerberg has announced a partnership with software company Salesforce. Under the tie-up, companies on the Salesforce platform can use WhatsApp business messages to answer customer questions, run marketing campaigns and sell directly in chat.

“We’re partnering with Salesforce so all businesses that use their platform can use WhatsApp business messages to answer customer questions, run marketing campaigns, and sell directly in chat. More and more people prefer to communicate with businesses over text. That’s why we launched our Cloud API earlier this year and are now partnering with Salesforce,” said Zuckerberg in a Facebook post.

New integration will help businesses build experiences to chat with customers on WhatsApp, while being able to manage communication directly from the Salesforce platform.