Celebrating 25 years in India, Sony committed to product, service excellence: Sony India Managing Director

Consumer electronics major Sony has completed 25 years in India. In 2018, the Japanese major decided to appoint Sunil Nayyar as the Managing Director for Sony India, the first Indian MD tasked with spearheading the company’s operations in the country.

Sony, known for its premium products, is aware of the challenges that Indian consumers pose. Undeterred by the competition it faces in the entry-level TV segment because of its premium tag, the company is working on plans to make itself a stronger player in the 32-inch segment.

Nayyar spoke to BusinessLine on a range of issues, including the company’s strategy for future growth that features setting up the first R&D centre to make India an innovation hub. Excerpts: