CCPA sends notice to Amazon for tricking customers into purchasing Prime memberships

The Central Consumer Protection Authority (CCPA) has reportedly sent notices to Amazon for allegedly using dark patterns on its website to trick customers into purchasing an Amazon Prime membership.

A Moneycontrol report said that one of the notices which was sent last month came after complaints were received by the consumer protection body on the retail giant’s Prime subscription model.

“..Amazon.in has knowingly duped millions of consumers into unknowingly enrolling in its Amazon Prime service (“Non consensual Enrollees” or “Non consensual Enrolment”),” the notice by the CCPA said.