CCI mulls issuing soft self-regulation advisory to e-commerce companies

Fair trade regulator CCI is mulling issuing a “soft advisory” to e-commerce platforms regarding self-regulation of various aspects of their business activities, including transparency over ranking and rating mechanisms.

In May, the Competition Commission of India (CCI) started a study on e-commerce market and the findings would be released this month.

CCI Chairperson Ashok Kumar Gupta has said that as a pre-emptive or precautionary measure, the regulator might issue a “soft advisory to e-commerce platforms to self-regulate certain aspects of their practices to foster trust and a predictable relationship with the business users so that full competitive potential of e-commerce can be harnessed”.