CCI dismisses unfair business practices complaint against Amazon Seller Services, others

Fair trade regulator CCI has dismissed a complaint of alleged unfair business practices against Amazon Seller Services Pvt Ltd, Amazon Export Sales LLC and Cloudtail India Pvt Ltd.

The ruling came on a complaint filed by Lifestyle Equities C V and Lifestyle Licensing B V.

Lifestyle Licensing B V is the proprietor of the brand Beverly Hills Polo Club (BHPC), while Lifestyle Equities C V is its licensee, which in turn has appointed an exclusive licensee, Major Brands India Pvt Ltd for the Indian region.

The informants alleged unfair and anti-competitive practices by Amazon Seller Services Pvt Ltd, Amazon Export Sales LLC and Cloudtail India and their affiliate entities.