CCI asks e-tailers to be fair on data usage

The Competition Commission of India (CCI) has asked e-commerce platforms to be more open about how they rank products and services in response to customer searches and to ensure user reviews are genuine. The competition regulator also asked them to have transparent policies on what they do with the data collected on transactions.

The advice was part of the fair trade watchdog’s advocacy efforts after conducting a nine-month market study on the India’s e-commerce market, covering 16 online platforms, 164 businesses, seven payment system providers and several industry bodies, the corporate affairs ministry said in statement.