Cashify survey: Apple second biggest brand in India’s refurbished smartphone market

When it comes to pre-owned handsets in India, Apple is clearly ahead of Samsung and OnePlus, its rivals in the premium smartphone segment, as per a 4000-person survey conducted by Cashify, the “re-ecommerce marketplace” that sells and buys used smartphones and accessories. Mi is the most popular second-hand brand with 26 per cent, preferring its budget models.

The Cashify survey found that Apple represented 20 per cent market share in the fast-growing pre-owned mobile phone market last year, though its actual market share in India is less than 5 per cent. Apple has gained a significant share in the second-hand/refurbished smartphone market in the past few months.