Cash-strapped Byju’s cuts product prices, unveils new sales strategy

In a bid to democratise education, cash-strapped edtech firm Byju’s has significantly reduced the prices of its products. The annual subscription fee for the Byju’s Learning App now stands at Rs 12,000 (inclusive of taxes) per year, while Byju’s Classes and Byju’s Tuition Centres (BTC) are priced at Rs 24,000 and Rs 36,000 respectively for a full year of classes, according to the sources. They said the prices of each of these offerings have been reduced by atleast 30 per cent.

In a candid meeting with over 1,500 sales associates and managers, Byju’s founder Byju Raveendran unveiled a shift in the company’s sales strategy, emphasising a sustainable and scalable model. This would empower its sales workforce while making quality education more accessible.