Car makers can now use Alexa Custom Assistant to build their own voice assistants

Amazon’s voice assistant Alexa will now soon power other custom AI voice assistants in various automobiles, thanks to the new Alexa Custom Assistant. The tech allows automobile manufacturers to provide intelligent voice assistants with their own identity, suited to their own needs for the customer.

Brands will be able to use the new AI assistant, built with Alexa Custom Assistant, in the vehicles they choose, complete with the AI’s own name, capabilities and even a new dedicated wake word.

“The brand’s assistant also seamlessly coexists and cooperates with Alexa, providing customers the benefits of an intelligent assistant that is their product and services expert, while Alexa provides the familiar experiences they already know and love,” explains a new Amazon blog post.