Cancel long drives for Ikea as it plans reaching the neighborhood to connect to people

Ikea plans to open small city outlets along with its mega format stores in India supported by online channel, as the Swedish furniture retailer rejigs strategy to ‘connect to people’ amid changing consumer behaviour.

“We need to be close to where people are. So that’s when we also looked at smaller formats that are still relatively big for Indian retail,” IKEA India CEO Susanne Pulverer told PTI in an interview.