Canada’s QYOU Media to acquire influencer marketing firm Chtrbox

Canada based media firm QYOU Media Inc on Tuesday announced that it has entered into a definitive share purchase agreement to acquire homegrown influencer marketing Company Chtrbox (Chatterbox Technologies Private Limited) in India for an undisclosed amount. QYOU Media will initially purchase a majority stake in Chtrbox, with a three year earn out.

As per the agreement, Chtrbox will continue to run as an independently positioned brand, while benefiting from QYOU Media’s businesses including television channel The Q which operates in India. Pranay Swarup, founder & CEO, and Julie Kriegshaber, chief operating officer, will continue in their leadership roles with Chtrbox.